iflix is set to offer a free tier plan in Q3, 2018. It is part of the company’s strategy to move away from the traditional Subscription Video on Demand service.

iflix Free will be partially supported by advertising revenues. For viewers, this means that ads will play before the content in the form of pop-ups, at least in the initial stages.

Understanding Malaysia Video-On-Demand Services Landscape

Malaysia video-on demand

Lesson learnt:

  1. Don’t believe that the Western entertainment model could easily succeed in emerging market.
  2. Due to a lower purchasing power, the price would be the primary customer pain point.
  3. Piracy is still prevalent in emerging countries, especially with the faster internet connection speed.